Guide
Epoxy flooring marketing: where coating jobs come from, and what each channel costs
Where epoxy flooring leads come from, from Google Business Profile and reviews to Local Services Ads, Meta and Angi, with lead costs and a 90-day plan.
System: Grow
Marketing and leads
Where coating jobs come from, what leads cost, Google Business Profile and a 90-day marketing plan.
- All
- Starting a business
- Equipment and supplies
- Pricing and profit
- Quoting and sales
- Installation and systems
- Warranty, hiring and operations
- Marketing and leads
Start with the guide
Articles
Epoxy flooring leads: the math of buying them, channel by channel
What epoxy flooring leads cost, how Local Services Ads, Angi, Thumbtack and Meta charge, shared vs exclusive leads, speed to lead, and cost per booked job.
Facebook and Instagram ads for epoxy flooring: lead forms, creative and what a booked job costs
How epoxy flooring contractors run Facebook and Instagram ads: lead forms vs landing pages, before-and-after creative, audiences, lead quality and cost per job.
Google Ads for epoxy flooring: search ads, Local Services Ads and what a booked job costs
How epoxy flooring contractors use Google Ads: search vs Local Services Ads, keywords and negatives, budgets as a method, landing pages and call tracking.
Google Business Profile for epoxy contractors: setup, reviews and staying unsuspended
Set up a Google Business Profile for an epoxy flooring company: service area, name rules, categories, services, verification, photos, reviews and suspensions.
What an epoxy flooring website needs to win jobs
The pages, photos, estimate form, reviews, FAQ, speed and tracking a coating contractor's website needs, with a launch checklist and costly mistakes.
Watch every step before you do it
The Epoxy Playbook: full installations recorded start to finish, which you can replay as often as you need, plus pricing, quoting and selling the job.