Starting from zero
Watch every step of the installation first, and learn your numbers before you rent a grinder.
Your path
The Epoxy Playbook
An online epoxy flooring course: every installation step, recorded
The Epoxy Playbook is recorded hands-on training. Full installations are filmed start to finish, from prep and grinding to base coats, flake broadcast and top coats, so you can watch, pause and replay any step as often as you like, before and after your class. The business side, pricing, quoting, selling, warranties and hiring, comes on top.
At a glance
- Format
- Recorded online training, on your schedule
- Recorded
- Full installations, start to finish
- Replay
- Any step, as often as you like, before and after class
- On top
- Pricing, quoting, selling, warranties and hiring
- Required for
- Every hands-on class
- Opens
- To the founding list first
Recorded installations
Every step of the floor, filmed start to finish
This epoxy flooring course follows real installations from the bare slab to the last top coat, in the order the work is done, with the reason for each step explained as it happens.
Slab prep and grinding
Setting up the grinder and the dust extractor, grinding the field and the edges to the profile the data sheet calls for, and checking it.
Repairs
Chasing and filling cracks and joints, patching spalls, and getting repairs ready to coat over.
Base coats
Measuring and mixing, working inside the pot life, and spreading at the rate on the data sheet.
Full-broadcast flake
Broadcasting flake to refusal, then scraping and vacuuming so the top coat goes down on a clean, even floor.
Top coats
Polyaspartic and polyurethane top coats: recoat windows, coverage and a finish without lap marks.
Watch, pause, replay. Stop on the step you're unsure of and watch it again until it makes sense: how the grinder is walked along an edge, when a base coat is ready for flake, how a top coat is cut in at the walls. Do it before your class, and again before your own first jobs.
Recorded vs live
Why recordings and a class beat either one alone
Free videos show pieces of jobs. A class on its own happens once, at its own pace. The Playbook gives you every step, in order, to replay as often as you need, and the hands-on class puts the tools in your hands.
| Free videos | A class on its own | The Playbook + a hands-on class | |
|---|---|---|---|
| Complete installations, in order | Clips and pieces of jobs | Yes, once, at the class’s pace | Recorded start to finish, step by step |
| The reason behind each step | Sometimes | If you catch it on the day | Explained with every step |
| Replay a step you’re unsure of | If you can find it again | No: a class happens once | Any step, as often as you like, before and after class |
| Your hands on the tools | No | Yes | Yes, in the two-day hands-on class |
| A trainer correcting you | No | Yes | Yes, in the hands-on class |
| Pricing, quoting and selling | Rarely | Usually a session at most | Built in: pricing, quoting, selling, warranties and hiring |
Required before class
How the recordings make your two days on the slab count
The Playbook is required before every hands-on class, for one reason: so the two days go to doing the work, not watching it.
Before class
You watch every step of the installation, in order, as many times as you need. You arrive knowing what comes next and why.
In class
Your hands are on the grinder and the squeegee. The trainer corrects your technique instead of explaining the basics, and the slab teaches you what video can't: how the work feels.
After class
Before your first paid job, you replay the steps you'll do that day: the prep, the mix, the broadcast, the top coat. The class happened once; the recordings are still there.
The curriculum
What this epoxy flooring course covers
Most epoxy training courses stop at the floor. This one is organized by the Seven Systems of a coating business: the installation is recorded start to finish, and the systems around it, from setting up to pricing, selling and hiring, are taught alongside. Recorded installation modules are marked.
Set up
Entity, licensing, insurance, equipment and a supplier, in the right order and at the right cost.
Choose your market and your first systems
- Garages, basements, patios or commercial floors: who buys, and what each one needs
- Which systems to offer first, and which to add later
- Checking local demand and what other installers charge
- Side business or full time: what changes in the plan
The legal setup
- LLC, EIN and a separate business bank account
- Finding your state’s contractor licensing rule, including any dollar thresholds
- Insurance: general liability first, then auto, tools and workers’ comp
- The paperwork to have in place before your first quote
Equipment and a supplier
- Renting versus buying the grinder and the dust extractor
- The tool list for a first job, and what to skip
- Power on the job: 230-volt grinders and where to plug them in
- Choosing a supplier: local stock, technical support, data sheets and warranty backing
Your startup budget and first-year plan
- Your startup budget, line by line
- A one-year plan: jobs, prices, costs and the cash you need
- Your first 90 days, week by week
Free chapter to read first: How to start an epoxy flooring business
Price
A price per square foot and per job that carries your overhead and leaves a profit.
What a floor really costs you
- Materials per square foot, from the data sheet’s spread rate to the job
- Labor: crew hours per job, including prep, repairs and travel
- Overhead: truck, insurance, marketing, software and the estimates that don’t close
- Callbacks: setting money aside for the job that comes back
Building your price
- Price per square foot versus price per job
- Setting a minimum job price
- Multi-coat and multi-visit systems: pricing every trip
- Prep and repairs as their own line items
Margins and discounts
- Gross margin versus net profit
- Discount rules: who can discount, when, and by how much
- Reviewing your price after every job
- When and how to raise your prices
Free chapter to read first: How to price epoxy flooring
Quote
Measured estimates, a written scope of work and contract terms that hold up.
The estimate visit
- Measuring the floor, the steps, the edges and any cove base
- Reading the slab for the quote: cracks, spalls, old coatings and signs of moisture
- Photos and notes that back up your price
The written quote
- What every quote includes
- Good, better, best: presenting options
- Writing the scope of work: prep, repairs, system, coats and exclusions
- Deposits and payment terms
Contracts and scheduling
- Contract terms that hold up
- Change orders when the slab needs more than you quoted
- Scheduling, and what the customer must do before you arrive
Free chapter to read first: Epoxy flooring contracts
Sell
The in-home sales call, good-better-best options and the objections you will hear.
From first call to booked visit
- Answering the phone and booking the estimate
- Questions that tell you whether a lead is worth the drive
The in-home visit
- Running the visit, from the driveway to the price
- Explaining systems with samples: flake, metallic, quartz and solid color
- Presenting the price and the options
Objections
- “I can buy a kit for $200”
- “Another company is cheaper”
- “I need to think about it”
- Epoxy versus polyaspartic questions
Follow-up
- Follow-up that doesn’t chase
- Tracking quotes, your close rate and why jobs were lost
Free chapter to read first: The epoxy flooring sales process
Install
Reading the slab, moisture testing, prep, systems and cure, with a job-day checklist.
Reading the slab
- Moisture testing: calcium chloride and in-slab relative humidity
- Old coatings, sealers, oil and other contamination
- Cracks, spalls and control joints
Surface prepRecorded installation
- Grinding to the profile the data sheet calls for
- Edges, corners and steps
- Dust control and OSHA’s silica standard
RepairsRecorded installation
- Crack and joint filling
- Spall repair and patching
- When a slab needs more than a coating can fix
Coating systemsRecorded installation
- Mix ratios, pot life and working time
- Base coats
- Full-broadcast flake
- Metallic epoxy
- Top coats: polyaspartic and polyurethane
Cure, safety and the job day
- Temperature, humidity and recoat windows
- Respirators, gloves and ventilation
- The job-day checklist, start to finish
Installations are recorded start to finish in the Playbook, so you can watch, pause and replay every step before and after class. The hands-on class is where you do it yourself.
Free chapter to read first: Flake floor installation
Protect
Warranty terms you can honor, documentation, and a callback process before you need one.
Warranty terms
- Product warranties versus workmanship warranties
- What to cover, what to exclude, and for how long
- Writing terms you can afford to honor
Documentation
- Photos, moisture readings and batch numbers for every job
- Care instructions for the customer
Callbacks and failures
- Why floors fail: moisture, prep, mixing and cure
- Handling a callback, from the first call to the fix
- Making it right without giving the job away
After the sale
- Post-sale follow-up
- Asking for reviews and referrals
Free chapter to read first: Epoxy floor warranties
Grow
Leads by channel and cost, reviews, and hiring the people who let you step off the floor.
Leads
- What leads cost by channel, and what a booked job costs
- Your Google Business Profile
- Referrals and neighbors
- When paid ads make sense
Reviews
- Asking every customer
- Answering reviews, good and bad
Hiring and crew pay
- Hiring your first helper
- Hourly pay versus piece rate
- A pay sheet that keeps your margin
- Training a helper on your systems
Running the week
- Scheduling estimates and jobs
- The weekly numbers: leads, close rate, jobs and margin
Free chapter to read first: Epoxy flooring marketing
See where each module is taught, online or on the slab, and the free chapter for each system
The business side, on top
Lay the floor right, then make sure the job pays
A floor that's installed well and priced badly still loses money. The business lessons sit on top of the installation recordings.
Prices that carry overhead
A two-car garage floor sells for about $1,600–5,800 installed, and materials are about $1–5 per sq ft of that. Price from materials alone and the truck, insurance and callbacks come out of your pay.
What a job costs to win
A flooring lead from Google Local Services Ads costs about $45–62, and from Google search ads about $48–122. How many you close decides what a booked job really costs.
Systems before you're busy
Quotes, a written scope, warranty terms, deposits and a job-day checklist are cheap to set up before you're busy and expensive to fix after a callback.
Membership
How the membership works
- A monthly membership with recorded lessons you can watch any time, on your own schedule.
- Replay anything while you're a member: every installation step and every business lesson.
- Required before every hands-on class. Complete the installation recordings before your two days on the slab.
- Billing and cancellation. Owner: billing date, how to cancel, and what happens to access when you cancel The terms are shown before you join and collected in the refund policy.
- Member extras. Owner: confirm any extras members get (for example member-only templates or a monthly live Q&A), or delete this line
- The free tools stay free. The calculators, templates and guides on this site don't need a membership.
Want to talk through your plans first? Book a consultation with someone who runs a coating company.
Start now, for free
The startup cost calculator and the guide to pricing epoxy flooring are the first chapters of the Set up and Price systems.
Who it's for
Built for people who want to do the work right and run the business
The Playbook assumes no coating experience, and it's just as useful if you already install floors. Each learning path shows where to start.
Installers going independent
Fill gaps in the systems you haven't installed, then learn to price, quote and sell your own jobs.
Your path
Contractors adding coatings
Grinding, moisture and two-part chemistry are new. The recordings show each one, start to finish.
Your path
First-year owners
Price, Protect and Grow: where a busy first year usually leaks money.
Your path
Straight answers
What the Playbook isn't
- Not a replacement for the slab. The recordings show you every step; the feel of the grinder and the squeegee comes from doing it in a hands-on class.
- Not tied to a product line. Epoxy Business School doesn't sell coatings or equipment, so you buy materials where you choose.
- Not a franchise or dealer program. No territory, no fee to use a brand. You build your own.
- Not an income promise. What you earn depends on your market, prices, costs and the jobs you close. See the earnings disclaimer.
Comparing epoxy floor courses?
Online epoxy courses compared sets the online courses and memberships side by side: what they teach, how much of the business they cover, and whether there's a hands-on class behind them.
Does The Epoxy Playbook teach the installation?
Yes. At its core are full installations recorded start to finish, so you see exactly how each step is done and why, and you can pause and replay any step as often as you like. The business side comes on top.
What does The Epoxy Playbook cover?
Full installations recorded start to finish: prep, grinding, repairs, base coats, flake broadcast and top coats. On top of that, the business side: pricing, quoting, selling, warranties and hiring. It’s organized by the Seven Systems of a coating business, and the curriculum lists every module.
Can I rewatch the lessons after the class?
Yes. You can watch, pause and replay any step while you’re a member, before your class and after it, when you’re getting ready for your own first jobs.
How is the Playbook different from free videos?
Free videos show pieces of jobs. The Playbook shows complete systems, in order, from the bare slab to the top coat, with the reason for each step explained, and adds the business side: pricing, quoting, selling and warranties.
Does the online course replace hands-on training?
No. The recordings show every step; the hands-on class is where you do it yourself, on real slabs, with a trainer watching. The two are built to work together.
Do I need the Playbook before a hands-on class?
Yes, it’s required. You learn every step from the recordings first, so your two days on the slab go to doing the work rather than watching demonstrations.
Who is the course for?
People learning to install coatings, installers going out on their own, contractors adding coatings to what they already sell, and owners in their first year. Anyone taking a hands-on class takes the Playbook first.
How does the Playbook membership work?
It’s a monthly membership: recorded lessons you can watch any time, on your own schedule. Enrollment opens to the founding list first; the details are shared when it opens.
Is the Playbook tied to a coating brand?
No. Epoxy Business School doesn’t sell coatings or equipment, so the lessons aren’t built around a product line, and you buy materials where you choose.
When does the online course open?
Enrollment opens to the founding list first. Leave your number on the course page and we'll text you when it opens.
Get a text when the Playbook opens
Recorded installations, start to finish, plus the business side. It opens to the founding list first.