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Guides and articles

The library

Free guides on starting, pricing, selling and running an epoxy and concrete-coating business, from equipment to the sales call.

Gray and black flake floor with control joints in a two-car garage with coated entry steps
Driftwood gray flake, two-car garage More floors

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The core guides

In-depth guides to the decisions that matter most in your first year.

Guide

How to start an epoxy flooring business

Start an epoxy flooring business step by step: training, LLC, insurance, equipment to rent or buy, pricing and first jobs, with published prices.

6 min readStarting a business

Guide

How to price epoxy flooring so every job pays

Build an epoxy floor price from materials, labor, overhead and profit, with a worked two-car garage example, margin vs markup, a minimum job price and adders.

13 min readPricing and profit

Starting

Epoxy flooring industry statistics (2026)

Epoxy flooring statistics for 2026: market size, search demand, installed prices, equipment and startup costs, lead costs, insurance, wages and business sales.

7 min read

How the library is organized

The Seven Systems of a coating business

The same seven systems run through our curriculum, our tools and these guides. Start with the one that's costing you the most.

  1. Set up

    Entity, licensing, insurance, equipment and a supplier, in the right order and at the right cost.

  2. Price

    A price per square foot and per job that carries your overhead and leaves a profit.

  3. Quote

    Measured estimates, a written scope of work and contract terms that hold up.

  4. Sell

    The in-home sales call, good-better-best options and the objections you will hear.

  5. Install

    Reading the slab, moisture testing, prep, systems and cure, with a job-day checklist.

  6. Protect

    Warranty terms you can honor, documentation, and a callback process before you need one.

  7. Grow

    Leads by channel and cost, reviews, and hiring the people who let you step off the floor.

System: Set up

Starting a business

Business plans, licensing, insurance, what owners earn, and buying or starting a coating company.

Guide

How to start an epoxy flooring business

Start an epoxy flooring business step by step: training, LLC, insurance, equipment to rent or buy, pricing and first jobs, with published prices.

6 min read

Epoxy flooring industry statistics (2026)

Epoxy flooring statistics for 2026: market size, search demand, installed prices, equipment and startup costs, lead costs, insurance, wages and business sales.

7 min read

All starting a business articles

System: Set up

Equipment and supplies

Grinders, dust extraction, tooling, starter kits, renting versus buying, and where to buy materials.

All equipment and supplies articles

System: Price

Pricing and profit

How to price coating jobs, what floors cost per square foot, and the margins that keep a company alive.

All pricing and profit articles

System: Quote and Sell

Quoting and sales

Estimates, contracts, scope of work and the sales call, including the objections you will hear.

How to bid commercial epoxy flooring jobs

How to bid commercial epoxy flooring: read the spec, prepare submittals, handle prevailing wage, bonds and insurance, schedule around operations and price large floors.

7 min read

How to measure a floor for an epoxy estimate

Measure a floor for an epoxy estimate: tools, odd-shaped rooms, deductions, what to record about cracks, coatings, moisture, access and power, and what to photograph.

7 min read

All quoting and sales articles

System: Install

Installation and systems

Surface prep, moisture, flake, metallic and polyaspartic systems, cure times, safety and why floors fail.

How to install epoxy cove base

How to install epoxy cove base: integral, flake and cant cove, 4- and 6-inch heights, where cove is required, the steps, and how to price it per linear foot.

8 min read

All installation and systems articles

System: Protect

Warranty, hiring and operations

Warranty terms, callbacks, hiring installers, crew pay and the systems that keep jobs on track.

How to become an epoxy floor installer

How to become an epoxy floor installer: what the work involves, getting hired as a helper, safety and training, what floor layers earn, and moving up to crew lead.

6 min read

All warranty, hiring and operations articles

System: Grow

Marketing and leads

Where coating jobs come from, what leads cost, Google Business Profile and a 90-day marketing plan.

All marketing and leads articles

Reference

Tools, templates and terms

Watch every step before you do it

The Epoxy Playbook: full installations recorded start to finish, which you can replay as often as you need, plus pricing, quoting and selling the job.

See what the Playbook covers